The BiG APPLE EXPERIMENT

In 2009, Nikki J Owen pioneered The Big Apple Experiment to demonstrate the impact of mindset on behaviour and wellbeing. This phenomenon is known as The Placebo Effect that demonstrates the impact of a growth mindset and The Nocebo Effect that demonstrates the impact of a survival mindset. This experiment provided the foundation for Nikki’s Behavioural Roots Model that highlights the link between compassion, self-worth, purpose and growth on performance.

“Extraordinary!”
Amanda Lamper
Organisational Development
Manager, Neopost
“I was a sceptic until I did it!”
Adam Tolhurst
Country Water Distribution Manager,
Southern Water
“Very Powerful. Proves the importance of positive thinking.”
Sergio Cianfini
Senior Business Process Architect,
Virgin Holidays

FIND OUT MORE

To find out more contact Jane de Vos.